Getting your visitors to place an item into their shopping cart on your website is only half the battle. On average, 67% of visitors end up abandoning their shopping cart somewhere between adding an item to the cart and checking out. There are many reasons for shopping cart abandonment – slow page load time, comparison shopping at other websites, high shipping cost reveals, time constraints, missing product information during checkout, and much more. This is where funnel tracking comes into play. If you are tracking each step of a visitor’s path in the purchasing process, you will be able to identify where visitors are dropping off in order to effectively diagnose the problem and get it fixed. This will help increase conversions dramatically. To demonstrate why funnel tracking is vital to conversion optimization, we’re going to look at the common […] Read more